Small Talks no.85

as the article says, there are some reasons why the qulified business man do a workout in their daily life.

1. Good for mental health

Workout and trainings can contribute not only to physical conditions but also to mental conditions.  There are several benefit for us to do a workout, we can be tough, can be positive, can be inspirational and can be creative.

2. Keep oneself sharp

A business exsecutive says the reason why he does a workout because "I do a workout to keep myself sharp", this is because he awares that even the success on business and being rich does not have any meaning as a nakid human being.

The people who trains have a confidence, for instance, audiences will respect the athlete who have been doing the training for a long period.  The confidence from these respect is the real one.

Small Talks No. 84

Amit Singh of Google for Work: A Respectful Clash of Ideas

http://www.nytimes.com/2016/01/24/technology/amit-singh-of-google-for-work-a-respectful-clash-of-ideas.html



I totally agree with this opinion, and I believe the most important thing is to have a many discussion with various team members, a respectful clash of ideas is the best way to find the final solution.

Small Talks No. 83

Jakarta is the worst 2 places where it is difficult for consumers to get the iPhone across all over the world.

I will not buy it defenitely...

Small Talks No. 82

Watch this later.

Small Talks No. 81

VisualCV and the concept of Live in the Grey are interesting.

VisualCV is a simple webservice which enables us to create more impactful and creative CV so that we can attract the attention of many companies.

And Live in the Grey has a simple message: Life isn't white or black, and your work/life balance should reflect this mentality.  I will suscribe the tips for surviving in the grey life on the real world.

Small Talks No. 80

For any bussines holders and marketers, this article should be interesting for your business and marketing issues.  here are the tactics;

1. Make the upsell relevant to the customer’s original purchase.


2. Make your customers sell themselves.


3. Make your upsell discounted.


4. Make the upsell after the original purchase.


5. Sell something that solves a problem.


6. Eliminate risk.

Interesting thing about most purchases. Even though they are intended to solve a problem, they also introduce additional problems.

Small Talks No. 79

digital technologyの進歩によってありとあらゆるデータが取得可能になってきている昨今においては、データをどの様に読み解くかのセンスが、マーケターとしての素質だと思う。

Digital Media Planningの領域でももちろんそうだが、それに限らず、ATL Media Planning、またOwned MediaなどのCRM領域や店頭まわりのActivity、そしてもっと上流のbusiness Objectiveを目指したマーケティング全体を考えても、ありとあらゆるところにデータがあり、それをどう読み解くかがKey Pointになってくる。

Dentsu D3の対談のまとめ部分に、

D3は何が武器なのか、と聞かれることもありますが、結局重要なのは人です。本当に困っている人たちは、机上の空論やお仕着せのテクノロジーでなく、本気でやりきってくれる人を探しています。

 というコメントがあるのも、データやテクノロジーとの対比でおもしろい。