I remember the "STRADA" trend of Programmatic.
Especially for the first "S", Sequential Storytelling, which means the consumer path after consuming the contents on their first touch point, the sequence of TV to Mobile display to social networks. Then this guarantees audience engagement and reach.
The other means, "TV shncronization", "Real time triggers", "Audience Targeting", "Dynamic Creative Optimization" and "Audinece Insights".
