Long Format TVCM in Japan

NIKE Japan Baseball -Swearing- is awarded as ACC grand prix.  

Recently many advertisers utilize short film creative as TVCM such as the case study NIKE.
Not only the brand with innovative positioning but also the premium luxury brand utilize it to showcase brand attitude and enhance the brand desirability.
For instane Cartier had utilized 210 sec creative and LV 60 sec.



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