Small Talks No. 79

digital technologyの進歩によってありとあらゆるデータが取得可能になってきている昨今においては、データをどの様に読み解くかのセンスが、マーケターとしての素質だと思う。

Digital Media Planningの領域でももちろんそうだが、それに限らず、ATL Media Planning、またOwned MediaなどのCRM領域や店頭まわりのActivity、そしてもっと上流のbusiness Objectiveを目指したマーケティング全体を考えても、ありとあらゆるところにデータがあり、それをどう読み解くかがKey Pointになってくる。

Dentsu D3の対談のまとめ部分に、

D3は何が武器なのか、と聞かれることもありますが、結局重要なのは人です。本当に困っている人たちは、机上の空論やお仕着せのテクノロジーでなく、本気でやりきってくれる人を探しています。

 というコメントがあるのも、データやテクノロジーとの対比でおもしろい。

Small Talks No. 78

シリコンバレーならではの開発手法で日本企業の北米におけるブランディングを支援するビートラックスは海外市場向けマーケティングや海外パートナー企業に関する調査

電通がビートラックスのような企業とタッグを組むのがおもしろい。ビートラックスはSF Japan Nightを開催している通り、スタートアップの支援やInnovation Companyとのつながりのイメージがあるが、そんなチームと電通のバックアップがあれば新たなInnovationやアイデアが生まれてきそうな気がする。


Interestingly Dentsu collaborated with btrax team who are as known as the company holding SF Japan Night and should have strong network with Start-up company at North America.  I assume this collaboration between Dentsu and btrax can create the new idea and innovation.

Small Talks No. 77

Wow OMG, there will soon be an NBA without the Black Mamba?

With high anticipation for the new-look Los Angeles Lakers, seems it will probably happen.  I cannot believe that...

Small Talks No. 76

I remember the "STRADA" trend of Programmatic.

Especially for the first "S", Sequential Storytelling, which means the consumer path after consuming the contents on their first touch point, the sequence of TV to Mobile display to social networks.  Then this guarantees audience engagement and reach.

The other means, "TV shncronization", "Real time triggers", "Audience Targeting", "Dynamic Creative Optimization" and "Audinece Insights".

Small Talks No. 75

This is the important thing for all the business man who is working for any indutry. Networking with someone new is much more than just handing out your business card, sometimes I ended up with hanging out my business card.

Understood that "Communiate" continously and "Maintain" are important for Networking, and I think this applies not only for Business but also for private thing.

Yes, I will continue to have communicatoin with them.

Small Talks No. 74

It is so funny that he expressed that "To bring that Silicon Valley methodology and that three-month-old start-up feeling to a company that has been in Japan for 45 years, that’s the exciting part – and the challenging part."

By contraries, I only had an experince of working at Japanese company which has a certain history, so would be really exciting for me to work with the people like him.

Also his next challenge are interesting, "he is working on include in-store, self-order kiosks – which are already common in Japanese ramen shops and other restaurants – and augmenting McDonald’s offerings, such as a digital Happy Meal that links toys with digital games and experiences"  For the consumers who are digital native audiences, it should be more natural to get digital incentive instead of the physical toys.

Small Talks No. 73

JKT48のコンサートを当日券で見に行って来たよ！ | kirakira インドネシアライフ

Since one of my friends from Japan was visiting to Jakarta, we tried to go to JKT48 theatre to see the live performance of JKT48.

But the today's tickets were full, there are massive queuing for these tickets... and we could not do anything in the face of that excitements.

So I will try next time, may be weekday evening time should have more opportunity for me I hope.

Small Talks No. 72

Interesting article :)

For aiming to make a viral video, we should consider front-loading campaigns (especially first two days after launch) to reach the "Super Sharerers" who are responsible for more than four-fifths of total shares.

Good to know.

Small Talks No. 71

There is a fancy project I have ever heard in Japan, and now it is underway at Kobe.

The project is to create the huge scale pool which can creates artificial waves and customers can do a surfin on that waves. The theme is "Creating the waves from Kobe where there is no waves".

In the long way, there would be a same project in Tokyo and Okinawa.

Small Talks No.70

The Top 5 Technologies Changing Customer Experience

https://www.linkedin.com/pulse/top-5-technologies-changing-customer-experience-matthew-bowman?trk=hp-feed-article-title-channel-add

here is an article which is mentioning how they are emerging/developed and also how they are being applied to consumer experience by brands.

I believe in the near future, we can see the combination of these five new technologies at everywhere in the world.  For instance, Natural language question answering & Virtual Reality can be integrated one tecnnologies which enables us to ask "Hey NIKE, what is the latest pop cordinate for Running?" then get the answer of the cordinate by showcasing on the mirror at home as if you are wearing.

IoT and Wearables, AR and Natural Language Questionning and Answearing, and other various combinations we can think of.  And this will happen in the near future I believe.

Small Talks vol.69

Because our family have been back to Japan temporally because of the birth of our 2nd baby girl, I have to do my personal surroundings by myself.

That's why I have started to do some cooking by myself.  Even I said cooking, it is still basic dishes such as prepackged food.

Cutting the vegetables and meat, then I gentry fry these stuff on the frying pan.  Should be very fundemental procedure, but it is extreamly difficult for me to do these thing in correct order.

But it is sure that these should be one of my valable experience in Indonesia.

Small Talks vol.68

Japanese manga One Piece sets record for most printed comic series by one author ever | Guinness World Records

When I talked with one of my english tutor, she let me know an interesting article which is that Japanese Manga One Piece received Guiness World Record.

The story is about a pirates whose name is Monly D Ruffy, and who has a special ability to strech his body like rubber because he ate accidentaly about a Devil Fruits.

This manga is great in terms of Characters and also very moving stories. I read this manga 1st series so many times and I cried sometimes hehehe...

Small Talks vol.67

In these days, I have been really into the "HOUSE of CARDS" on the Hulu.

Why I'm so get into this TV series are;

• The Actor and the Producer of this TV series Kevin Speicy Spacey, he is really great and awesome.  In this TV series, there are sometimes a scene like he is talking to the audiences, I get all involved to that his performance.  


• Also the Film Director David Fincher is managing this TV series is one of the reason I love this TV series.  This is really like Cinema, I mean the visuals is the best among the TV series what I ever seen.  

Anyway, I'm really looking forward to see the next stories.

Small Talks vol.66

Even the English subtitle version has not came up, I started to watch the "Breaking Bad" TV series.  This is so interesting and so attracted to this TV series.

As I mentioned previously, the story is crazy so we cannot predict any about the story, yes that is true that this story starts with a scene that a man in middle age, wearing only the white brief, standing with a gun on a deserted landscape.

Also one more point, there is no good-looking guy in the story is the reason why people can enjoy the story itsself I guess.  Of course the "Pink man" is kind of good-looking guy bad he is always a trouble-making person.

I'm still in the middle of series 2, but heard that the story has already been finished.  So I really looking for how the story will be going.

Small Talks vol.65

There is an additional member to my family, my wife gave birth just yesterday, our second baby and she is a girl.  So now we are me, wife, one boy and one girl, very-balanced family :)

When I talked with my english teacher about that, and I have been asked about the name of new baby, then I explained.  Basically our thoughts on naming are mainly two points;

• Do not want to provide modernized name, I mean, because we are Japanese, so we would like to give them a name which we can feel Japanese Traditional thing.  


• One more thing is about Chinese Character.  We do not want to use the popular Kanji which are in common use.  So we provide them a kind of difficult Chinese Character. 

Kyoka which is my dauther's name has two Chinese character, one means the flower of summer season and has strong minded inside, the other means summer because she is born on July.

Small Talks vol.63

In Indoneisa, we have been in Ramadan period from mid-June to mid-July.

As you know, most of muslim people do fasting during daytime, and then they have a break fasting at the evening time after sundown.

Generally speaking, in the most of companies in Indonesia, people leave their office earlier than usual e.g. 4pm, because of that, sometimes the work task would have been delayed.

But in my company, the meals for break fasting have been supplied to all the employees, so my colleages continue to work after taking their break fasting.  That's why our office is still busy even after evening time in Ramadan period.

Small Talks vol.64

I went to Bali 2 weeks ago over the weekend.

The main objective of this Bali visit is joining basketball summer camp of our Jakarta Japanese Basketball team.  It was really fun and could have a great experience throughout the camp.  

Basically we had only a half-day off and had played Basketball most of these 2 days, but we went out for a dinner at the restaurant which is located at beach side, and drink a lot including Tequila shots at a biggest club in Bali island.

Joining to a Basketball camp is for the first time in recent many years, and had a terrible muscule pain, but was a great experience and great fun for me.

Small Talks vol.62

I saw the movie "TERMINATOR GENESIS" as a team outing of my company the other day.

This is really awesome and sometimes its funny.  Because there are some scene we can recall the previous story, so the person who had watched previous episode 1, 2 and 3 can enjoy more about this movie.  and yes, especially big fun of previous story can enjoy the most.  

And one more point we can enjoy is that, Arnold Schwarzenegger is the strongest among these Terminators.  There are many new types of the terminators throughout the story, but in the end of this latest story, Schwarznegger has beated out all of them, and save the human being.  That's kind of funny.  

Small Talks vol.61

The topic for today is about "Okuizome".

This is one of Japanese tradition which we celebrate a day when 100 days past from the birth oif new baby.  Then on that day, Japanese people make their baby imitate like he/she is eating these dishes even the 100 days baby is too small to eat anything.

The its origin is that we the Japanese wish the baby not being suffering from the food and meal thing.  We eat the red sea bream and festive red rice on that day.

Small Talks vol.60

My favorite manga animation is "Akira" which was created by Katsuhiro Otomo, he is a one of most famous Japanese creator.  

This is really awesome and I believe this is an masterpiece.  Akira receives many compliments not only Japanese but also people from all over the world.

The story is about the "Neo-Tokyo" which is Tokyo in the near future, and it is a kind of science fiction which is describing a run-down city.

The reason why this animation receives compliment is because of precise and realistic graphic depiction.  And also the motorcycle which the hero Kaneda rides is super cool, I want that bike too!!

Small Talks vol.59

Would like to continue the topic about music streaming servise.

Last time I mentioned about the charastalistic function of Apple Music, so today is for Spotify, AWA and LINE music.

Spotify has a unique function "Running" which is a service that Spotify can recommend musics according to the BPM when the consumer running with the same rythm.  This function is first ever all over the world, and many runners should be attracted all over the world.

AWA is characterized by having the function which all the AWA users can share their play list with other users, and also there are some influencers in AWA and many users are following these influencer's play lists.

As for LINE music, users can share the music on the chatting which they have a conversation with using text and stamps.  So that means music can be a part of conversation.

Small Talks vol.58

When I was talking to my English teacher who is from Phillipine, I have been asked that "where is the place worth to visit in Indonesia?".  She said she does not like so much about spending time at beach and being relaxed, rather she loves going outside to see the beautiful sight or meeting local people.

I was thinking, but I only know the place Bali island where is the popular beach resort, and price is more higher.

But I just got a text from a friend in Japan that he wants to go to Komodo Island and Rinca Island to see the Komodo Dragon.  That sounds really interesting and immidiately I googled it to seach informations regarding Komodo Island tours.

When I searched the information and I found that it is really exciting and should be fun for me.  Most of Komodo Island tours include:

• Ride on a private boat for a 2-hour cruise to Komodo National Park, a UNESCO World Heritage Site


• 2-hour hike on Rinca Island in search of Komodo dragons – the world’s largest lizards


• Swimming and diving with a snorkel and fins at Pink Beach

コモド島への行き方 アクセスと現地ツアー確保の方法

世界自然遺産！ジャカルタ発コモド島2泊3日 コモドドラゴンに会いに行こう！ジャカルタからコモド島へのご旅行はH.I.S.インドネシア | H.I.S.インドネシア（インドネシア発の格安航空券、格安海外ツアー）

2-Day Komodo National Park and Rinca Island Wildlife Adventure from Bali - Bali | Viator

That should a kind of the Jurassic Park World :)

I'm thrilled to bit!!

Small Talks vol.57

Apple has announced its music streaming service "Apple Music" at the conference the other day.  At the same timing, AVEX and Cyber Agent announced "AWA" and LINE annouced to launch "LINE Music".  Spotify is also progressing for their lanch nunder surface, Dentsu has announced their investment to the Spotify.

Each music streaming service has charactaristic.  For instance, Apple Music is a global platform service and this has a hybrid service function, they are combining "Connect" function which is the popular artist community and/or Live radio.  And they are emphasizing the curation service which is like the contents which popular radio DJ is curating and selecting the music for the listener audiences.

Small Talks vol.56

I watched a movie this weekend.

I saw this on Hulu which is On-demand Video service, so I have various title optioins.  Ther reason why I choose this title because I love musical movies as I mentioned before and I have never seen this title both movie and musical.

In short, this is a comedy movie and not bad I think.  We can enjoy the funny story and a lot of funny songs. and of course we can enjoy the upbeat rythm of "Dancing Queen" by ABBA.  If I compare with another musical movies, I am much more interested in other titles such as Phantom of the Opera because I really enjoyed its story.

The title which I want to see next time is a Chicago which theme is musical/show business, and it is said this title is a masterpiece.

Small Talks vol.55

I have read some books of Murakami Haruki.

When I had a chat with one colleague from Sigapore, he said he was reading a book of Murakami Haruki in the plaine, the book is "After Dark" which is a story of the world of underground.

The photo above is cover of a magazine which is an illustration of Murakami-san.  He is a runner, and in addition to his various materpice novels, he produces a essay about Running.  The title is "What I Talk About When I Talk About Running", his real story about running, he quit smoking and start running after he became 30 years old.

Also I have read "Norweigian Wood" and "1Q84".  Norwegian Wood is a love story and it is unique among Murakami-san`s titles. People says the description of this title is realistic, it makes us to imagine about Japan of 1960's.

I like the "1Q84" which is kind of suspense, the story was created based on the novel "1984" by Geroge Owell.  Owell wrote the novel as near future, but Murakami-san wrote this novel as a past even he refer to the novel as motif.  1Q84 is serious but sometimes fashionable and romantic.

Small Talks vol.54

Here is my notes for the question "What is your biggest success case study and also biggest mistake".

My biggest success was, I think, I got the new position on overseas office i.e. Jarta Office here.  I have been stating my intent to work aborad, work at overseas office for a long time.  In the meantime, I also kept learning English both in private and also on the job training.

Then I cound have handled some client which I need to communicate with colleagues in regional team and aslo convicen my client about our plan proposal.  In the result my boss and management decided to let me got to Jakarta office.  So I moved to.

On the other hand, speaking of my biggest mistake I have ever done is, I send the wrong information of my client's TVC campaign to TV station. I found that on Friday night 9pm even the campaign will be starting on next week.  I could recover this over the weekend by asking to my partner buying agency and also TV station with my sincere aplogies.  In the end, we could start the campaign as it was planned.

My learnings from this mistake are;

• We should bave the process with Double checking or Triple checking procedure especially for media buying related task.  


• As for myself, I learned my lesson that I need to be careful especially for when I am super-busy. 

Small Talks vol.53

It's been 6 month from when I started Jakarta life.

I love my apartment so far because of many reasons like;

1. I can go to office by walk, it takes 15 mins so I do not need to be annoyed from the terrible traffic jam every morning


2. There are some nice restaurants near my apartment. The one is nice Mexican restsurant and the other one is fancy casual Bistro.  


3. Gym and pool are in the apartment


4. I can also walk to bigger Shopping mall so that we can go out for dinner sometimes

Small Talks vol.52

This is things about my family. In my family I have my wife and my little kid, and then we will have a second baby because my wife is a pregnant and she will give birth on next month.  She is a girl.

Now I'm obsessed about the name of her.  We have some criteria when we name new child.  My critetia is maninly 2 ponts;

1. We can call his/her name easily, or we can call his/her as shorter name


2. The name should be a sort of Japanese traditional one, in terms of its Chinese character and its sounds.  

We have had some candidates already, so I will choose the finalist from these shortly.

Small Talks vol.51

I did not use the Google Picasa for managing my photos on my PC.  But new Google Photo Apps is really attractive for me to use as main photo managing software.

Google announced their new photo managing software at their conference on 5/28.  The new Google "Photos" allows us to use it as Free as long as the photos are untill 16M px and the videos are 1080p formats.

I think this is great to use as Free even the file size is limited, especially for the person who do no use iClould because of its cost.  I will try to use this software immediately.

Small Talks vol.50

I am really into Golfing in these days.

On this week, I went golfing on Sunday and Tuesday because it was a National Holiday on Tuesday, twice a week... kind of crazy frequecny, but for present myself, it is a natural thing.

As I wrote that my objective is to improve my score to 100-110.  On Sunday I played so bad and my score ended up with 129, but on Tuesday, I could have been improving especially for the Driver and long-distance shot, and then came up with 116.

I think I can achieve my target score untill the end of this year.

Small Talks vol.49

I love technology stuff, and I got surprised on this awesome new technology which has been created by the collaboration between Google and Levi's.

ATAP who is the R&D project team in Google, annouced this project "Jacquard" at the Google Developer conference on May 29th.  This project has pushed forward with research and development of the fiber which has ability to conduct electricity.  And then, this fiber now can be a raw material of our clothes so that we can control all the digital device by tapping or swiping the surface of clothes.

Looking forward to see the funky clothes with this crazy technology ;)

Small Talks vol.48

I have been watching the series TV drama which is called "WHITE COLLAR".

This is a kind of suspense drama and I think it's not bad.  A genius criminal Neal Caffrey was arrested by FBI, but he proposed a big deal with FBI team that FBI team will make his jail term more short if he help the criminai investigation.  and then Neal and FBI guy crack the white collar ciriminal in NYC.

The swings of the conversation between Neal and Park who is the buddy of Neal and an investigator officer of FBI, is really interesting and funny.  People say it sounds like a Homes and Watson in the Sherlock Holmes.  That's why I'm really into this drama.

Small Talks vol.47

This is also from the Articles of 21 things of Japanese characteristic stuff;

Sayonara, sushi: 21 little things that people miss after leaving Japan | RocketNews24

It sounds funny that the forigners are amazed by that bathtubs automatically fill up to a certain level, stay at a constant temperature and talk to you in another room to let you know when they’re ready.

But it is true that many Japanese also loves these confortable functions, my wife said her one of the most impactful thing she really missed is about bathtubs.

I also agreed with her to the certain extent, but I can choose our own apartment without bathtubs.

Small Talks vo.46

I read a very funny and interesting article on the web;



And found that the phrase "Otukaresamadesu", which most Japanese workers should use in the daily life in natural way, is really interesting.

The meaning of phase is like you are tired, but Japanese just want to say, “Hey, guy, you worked hard today, buddy. I appreciate that, friend,” without feeling all weird and awkward about it.

Otsukaresama lets you do just that in a way that no English phrase really could.  on second thought, this is really funny and kind of weird.

Small Talks vo.45

I am planning to see the "Kabuki" performance when I will be back to Japan for the Ramadan holiday.

Kabuki is a traditional Japanese theatrerical perfromance, it is very unique cultural stuff in Japan.  One of my colleagues in Indonesia office will be visiting to Japan, and because it is first time for him to visit, I will take him to hang out in Tokyo to see Japanase culture together.

Kabuki peformer showcases us Impactful dance and acting with wearing impressive costume.  I'm thrilled to bits.

Small Talks vol.44

This is about Golfing.

I do golfing once a three month on average, that's why I could not get improved so much.  I heard that the more we go to golf course and play, the more we can get improved.

Now my average score is around 120, but last time I played was terrible, I ended up with over 130.  And I have a plan to play golf next week, so I want to return a sense of golfing.

Then I need to keep going to golfing at least once a month so that I can improve my agevage score like 100-110, my target on this year is under 100.

Small Talks vol.43

I went to Bundung this weekend.

Bundung is a good place because there are some places nice to see, and there are some shopping mall.  Also It is a bit cooler than Jakarta because it is positined high altitudes.  

I hang around the center part of the city like JL Asia Afrika where the museum is placed near by, and went into some fancy coffee shop.

But I could not go to see the tea plantation which we can see a lot at just out of town.

I saw nice photos of these view on the web, so surely go to these place next time.  

Small Talks vol.42

What makes Japan so attractive?

Many foreigners visit to Japan every year from all over the world, I guess. Maybe there are some statistics.

I think this is because of the presence of polar opposites in one country. Everything hi-tech and cute casually coexists alongside a culture that has been around for centuries.

Japanese brands are well known for its technology and sophistication e.g. household appliance brands like Sony, Sharp, Panasonic and also Automotive brand like Toyota, Honda and Nissan.

Also if we go to Kyoyo which is the old charm of ancient capital, we can feel the atmosphere for centuries.

Small Talks vol.41

I like music especially for any kind of Dance music.

The most favorite is "One more time" by Daft Punk which is very popular and is beloved by everyone all over the world.

Also I like "Right here right now" by fatboy slim because of the upbeat rythm, I can feel the tide of excitement and I just feel right :)

Small Talks vol.40

The other day, when I went to the Japanese Restaurant with my colleagues who are all non-Japanese people, I was asked about "Zenzai" and "Anmitsu" from them, but I could not explain in detail because I'm not sure about it even I am a Japanese...

So I googled it, and here is the answer;

Zenzai: Stewed sweet red beans and eat with Japanese mochi which is soft rice cake in Japan.

Anmitsu: It is a kind of Japanese sweet which putting Kanten Jelly, Fruits like orange and beans in the bowl and then to put the syrup on it.

Both are very popular Japanese sweet, so worth to try it :)

Small Talks vol.39

Today I would like to introduce Japanese "Sake".

Japanese Sake is made from grain rice. There are many kinds of Japanese sakes such as “Junmai-shu”, “Honjozou-shu”, and “Ginjou-shu.” They have different brewing processes.

There are many kinds of “Jizake” throughout Japan. "Jizake" is made from local locally grown rice grains and water from local sources. Their uniqueness varies from region to region.

“Hiya” means Japanese sake served at normal temperature.

“Atsukan” means Japanese sake warmed to around 50 celsius. Once Japanese sake becomes “Atsukan”, its aroma grows stronger.

I like Hiya, but occasionaly having Atsukan at cold winter season is awesone, it's beyond descriptoin.  

Small Talks vol.38

I went back to Japan last week for a vacation, and went to Tohoku as short trip.

Our main objective is to take Shinkansen to go to Tohoku area because my little kid loves Shinkansen, he had watched a Shinkansen DVD everyday in Jakarta here.

Tohoku Shinkansen is a bullet train from Tokyo to Aomori, and this bullet train can get over 320km/h which is fastest all over the world at this moment.

Also I and my wife likes Shinkansen because we definitely are affected from my kid. Because my kid watched DVD everyday, my wife and I also could remember a lot of information of Shinkansen.

We enjoyed Shinkansen and Onsen hot spring in Japan, that makes me so refresh and fullfiled.

Small Talks vol.37

About the Gadgets... I have not bought any gadgets in those days because I'm busy and spend hectic days because I moved to Jakarta here.

The latest gadets I bought is the Chromecast which is the device we can do mirroring the PC/Tablet display and TV display through HDMI.  I enjoyed the Hulu on-demand video contents service on TV display with utilzing this Chromecast.

And the Gadget I would like to have for next is the Apple Watch because I never have those kind of wearable devices. I really want to try many kinds of functions like managing health, checking emails, listening music without i-pod, and also the watch itself.

I think the importance of those kind of Gadgets is; these technolocy should be practical i.e. we can reach out to this and use the function in daily life.  The wearable device is the one I think.

Small Talks vol.36

I think it it difficult to answer this kind of question "What is your personality?".

Even in Japanese, I'm gonna give some serious thoughts about who am I? and what kind of personaity do I have?

I think, just as my personal thoughts, I am very down-to-earth and matter-of-fact when I think about my personality not only for Business situatoin but also for Private situation, but at the same time, or I could say I'm a kind of ordinaly or bland personality.

Also I think I am mild-tempered, in any circumstances I do not get angry so much except that my kid is saying something selfish.

Lastly I think I am kind of shy.  I'm okay with Business situation, I can talk everybody with open-minded.  But in private situation like party when many strangers are there, I become shy and I cannot talk with so many people.

Small Talks vol.35

I just got a question as "How do you think what makes good parents?"

It's a good question and thought-provoking question for me, and here is my answer to this question;

I think good parent is the person who can provide advices when the kids need it, and person who can be with kids when they need it, and who can give thicking-off to kids when they need it, and who can forgive the kids when they need and all of those should be well-balanced.

This is my current thoughts on who are good parents, I'm wondering I would change my opinion when the kids grow up.

Small Talks vol.34

It's already mid-April, and 2 weeks later, Japanese peple have the Golden week which is 4-5 days holiday in early May.

One day in the Golden week, there is a Children's day on 5/5.

There is a Japanese tradition that we are celebrating this day with putting on the Koinobori which is a flying colorful carp banners, and also we put the Samurai's helmet insdie the house.

The reason why we put these is because the helmet and armor is recognized as symbolic icon of to save the boy and human being from any kind of accident, sich and disease.  So people put it with a with in their mind.

Also there is a reason why we put the Koinobori outside the house, it's based on the old stories of China, it is said that only the strong carp who achieved to arrive the upper reaches of the biggest river can be a dragon.  So people put the Koinobori with wishing about the kids to live strong as dragon.

Small Talks vol.33

NBAのスーパースター、困っている19歳のシングルマザーにサプライズ

This is a great story I think.

The car which Westbrook provided to this single mother is not just a car he bought, is a car which Westbrook had received as an extra prize.

He thinks she is the one whom he should provide this car because this single mother has given everything for her children, and also she is still making every effort to be a good mother and also to make her dream happen.

Really impressive for both Russel and her.

Small Talks vol.32

In these days, I found that giving feedback and responding is really important to develop the daily conversation like small talks.

Here is the link for the website which convers many kinds of feedbacks, and some of these are impressive and interesting for me;

• It is. （そうですね）


• Absolutely! （まったくその通りです！）


• Could be｜It could be （そうかもね）


• Fair enough （まぁ、いいでしょう）


• Sounds good! （いいですね！）


• That's incredible（unbelievable）. （信じられないことですね）


• That’s terrible! （それはひどい！）


• That's awful! （最悪じゃん！）


• Seriously? （本気ですか？）


• You're kidding. （まさか）｜You must be kidding. （まさか）


• No way! （ありえな～イ！）


• Come on! （また～！）

I would like to respond with these kind of feedback in natural way.

Need a practive repeatedly, just do it :)

Small Talks vol.31

Have you heard about "Hitsumabushi"?

We went to the Japanese restaurant "Una-cho" in Plaza Snayan which is famous for Unagi menus, and ate Unaju and Hitsumabushi there.

Hitsumabushi is kind of rice bowl dishes with Unagi which we can taste it in a several way as we like it.  There are 3 steps;

Step1: Just eat the Unagi on rice bowl as it is.

Step2: Eat the Unagi with Wasabi and Yakumi which means Nori and Negi.

Step3: Supply the hot soup called as Dashi on Unagi to make it Otyazuke.

I think it it worth to try it for everyone who has never tried it.  

Small Talks vol.30

This is a re-writing weblog of past uploaded one.  

I got a special sweets for the Valentine's day gift.  

That was really deliscious and sweet scone with heart shaped. 

I saw the article that the custom in Japan like the Females send some gift like chocolate or something with their love on that day is really rare, I was really suprised.  

Not only in Indoenesia but also in many other Asian country and Eupropean country, it is a day which Males send gifts with their love on Valentine's day.  It's totally opposite way to Japan's one.  

Also in Indonesia, some people express a dessenting view for this sort of moods which people celebrating the Valentine's day.  

We should understand that there are many diffrent way of thinking and diffrent sense of values in the world.  On that basis, we should enjoy that Valentine's day.

Small Talks vol.29

I heard that there are so many reasons that we have to watch the "Breaking Bad".

The first reason is about it's story.  This story starts with a scene that a man in middle age, wearing only the white brief, standing with a gun on a deserted landscape.  That's so wired as a start of the story, but that is a start and I heard that everyone to get into this unpredictable story.

Second one is about characters in the story.  Especially for the "Pinkman", the only one good-looking man but trouble-making guy, causes many problems even when Walter the central character plan in great details.  But he has been growing up to be a man as the episode goes.

The last thing is about how the story end up.  Although it is a common sense that popular drama will be continuing untill that will be not popular and the boom become a things of the past, the producer team has announced it will be finished by season 5.  

It's so wired that I have not watched yet while I have mentioned there are so many reasons that we cannot miss it as above.  But I have not yet in effect.

That's simply because there is no English subtitle version in Hulu.jp so far.

Long waited occaision, and still really looking forward.  

Small Talks vol.28

This weekend we are planning to go to Ancol Jakarta Bay City where is northen area of Jakarta, and there is a big amusement park including golf yard, pool and aquarium.

Because we found that my little kid love to play in the pool, we should go to the amusement park pool, also we will go to aquarium even we are not sure my kid does like it or not.

I've heard that there are few place where we can go with family and enjoy.  So I'm looking forward to go there.

Small Talks vol.27

I think there is an huge opportunity to grow our business in here Indonesia market.

Basically there are two reasons I think;

Primarily, the economics of this market is still increasing rapidly, GDP trend shows robust uptrend like 5.0% every year and the population distribution skews to youger generation.  Thus, this market has big opportunity.

And also for us an international advertising agency, there is a room to expand our business especially for Japanse client because there are so many Japanese big spenders in Top 100 advertisers ranking.

Small Talks vol.26

Currently I'm planning to go to Yogyakarta to go around and see the Borobudur monument which is a one of the 3 biggest Buddhism monument in the world.  The rest of two are Angkor Wat in Cambodia and Baggan in Myammer.

Yogyakarta is the old city where is located in the central place of Java island, Indonesia.  This city is famous for as the tourist city and also is active as academic city, there are many univercities and labos.

I have been to Angkor Wat in Cambodia and was so impressed about the atmosphere of these huge and old monument.  So really looking foward to go around.

Small Talks vol.25

Today's topic is about the best place I ever been to.

I ever been to so many places such as Guam, Saipan, Spain, Croatia, Slovenia, Fiji, Cambodia, Vietnam, Turkey, China and etc...

The place where I was most impressive is Croatia, especially for the Dubrovnik where is the old city on the coast of Adriatic Sea.  This old town is called as "the Pearl of Adriatic Sea" and also famous as the city where people say a Ghibli film stage.

The orange-colored houses lined up along the sea about 2km, the Adriatic of sky blue and orange color contrast is exactly suitable for named Pearl.

Small Talks vol.24

Today I would like to talk about the Rain in Jakarta city.

On the rainy season, so many floods happens even in the central area of Jakarta city.

I go to the office by walk (Jalan Kaki) every morning, so once it rains, the way from my home to my office became very tough and difficult road...so many flood comes up all around the Jakarta city and I become all muddy when I arrive to the office.

Strongly I hope the infrastructure of water drain will be improved accordingly...

Small Talks vol.23

What's your favorite movie?

I would like to say "Phantom of the Opera" becuase I was so impressed when I saw this movie first time and also I got same shock wave throughout my body when I saw the musicals of this title in Tokyo.

While I love the story because it is the sort of mystery and also love story of Christine and Erik, but in the same time, I like very much about it's songs.  On the latest 2004 version, the film is based on the musical, so many actors/actress had sing a song actually.